Hector Ariza
turning strategy into meaning—and meaning into lasting growth.
Hector Ariza
turning strategy into meaning—and meaning into lasting growth.
Bringing brands to life in ways people can feel
Héctor Ariza is a visionary brand design strategist with over 25 years of experience in crafting compelling brand narratives and transformative design solutions. Renowned for leading creative teams at industry giants like Procter & Gamble and Kimberly-Clark, he specializes in Brand Packaging Design, Brand Architecture, and Brand Ecosystems. His impactful redesigns, such as the Kleenex packaging revamp that drove double-digit sales growth in 2023, exemplify his commitment to innovation and excellence in brand development.
Transforming brands
Elevating consumer experiences
I have been at the forefront of brand design, innovation, and product strategy, shaping some of the world’s most iconic consumer goods brands, leveraging design as a strategic business driver that fuels growth.